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It takes the hair of at least eight Mongolian goats
to make every piece of pure cashmere

We believe luxury and responsibility go hand in hand. That's why our cashmere styles are made using fibres verified under The Good Cashmere Standard® by AbTF a benchmark for sustainable cashmere production in Inner Mongolia.

By choosing our cashmere, you're supporting better welfare for cashmere goats, improved livelihoods for goat herders and farm workers, and a more sustainable future for our environment.

Every piece tells a story of care for the animals, the land, and the people behind it.

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Animal Welfare

The standard ensures goats have access to shelter, nutrition, freedom of movement, social interactions and positive experiences. These standard requirements are based on the Five Domains for Animal Welfare

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Land Heath

The Good Cashmere Standard® helps protect biodiversity and promotes the peaceful coexistence of people, cashmere goats and wildlife.

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Social Responsibility

The standard ensures fair, safe and respectful working conditions for all workers.

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Credible Verifications

Independent verifications by a third party are in place to guarantee the reliability of the standards.

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Chain of Custody

Our cashmere can be traced every step of the way from farms to our stores.

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Responsible Management

Transparent practices, regular verifications and ongoing training are required at all levels of the supply chain.