Our pledges...

On our 30th birthday we made some pledges, so now we thought it time to let you know how we have been doing with that. Our aim is to be honest and transparent with you and continue to stay true to our core values of slow fashion, natural biodegradable fibres and plastic-free clothing. We wanted to go further with our planet positive message and bring those values into the workplace in every aspect, after all “Fashion should not cost the earth."

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1. We will ensure at least 95% of our collections are made from natural fibres.

95% of our collections are crafted from lambswool, cashmere, cotton, linen, and merino wool. Using natural fibres guarantees that we are not contributing to microplastics.

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2. We will use more recycled yarns.

All our clothes labelling has been moved to a central supplier and will be made from RECYCLED FSC approved trees, meaning the labels will be recyclable. We are also working on using more recycled yarns for our clothing and are looking for the right supplier that suits the spirit of Woolovers while keeping the fabric soft and wearable for you.

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3. We will not work with suppliers who source wool from farmers that practise mulesing.

WoolOvers became members of The Good Cashmere Standard® joining the commitment to strengthen the cashmere sector. The Good Cashmere Standard supports responsible production of cashmere. They work with herding communities and domestic industry, providing training in rangeland stewardship, animal welfare and clean fibre processing. With the GCS, we promote production practices that are better for people, animals and the environment to help secure the long term viability of the cashmere sector.

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4. We will not use angora or other furs in our products.

We do not and will never use Angora or other furs in our products unless they are a by-product.

We have added Yak fibre to some styles which have been sourced directly from Tibetan herders, enabling them to earn a sustainable living whilst preserving their traditional lifestyle and looking after the welfare of the animals. Yak down is 30% warmer than wool and 1.6x more breathable than cashmere. The Responsible Wool Standard is a voluntary standard that addresses the welfare of sheep and prohibits mulesing.

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5. We will replace our garment care labels & tickets with a natural alternative.

All our clothing labels and tickets are recyclable. Made from RECYCLED FSC approved trees.

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6. We will not work with suppliers who source their cotton from Uzbekistan or Turkmenistan.

In a practice rooted in Soviet times, the governments of Uzbekistan and Turkmenistan force their citizens to pick cotton under harsh conditions each harvest season. For these reasons, we do not work with suppliers who source their cotton from either of these countries.

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7. We will only work with suppliers who prove health & safety and labour standards through audits.

We care about the people who make our clothes and forge strong partnerships based on shared ethics of honesty, transparency, trust and mutuality. Many of our key suppliers have been working with us for 10 - 15 years. All of our suppliers must meet the standards set out in our Code of Conduct which has been developed by the Ethical Trading Initiative. This base code is adopted and founded on the conventions of the International Labour Organisation and is an internationally recognised code of labour. In addition, regular product team visits with our suppliers keep communication levels high. We actively seek out brands that share our core values and are ethically aligned, with over 85% of our suppliers now making our products in the UK, using natural materials with sustainability at the forefront of what they do.

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8. We will encourage diversity.

WoolOvers recognises the importance of creating a working environment where Diversity and Inclusion are recognised, valued and promoted because we know it is in the best interests of our business, our people and our community. We want all current, former and potential employees to feel that they are properly valued and treated equally and fairly. We include this approach to diversity in our model choices for our catalogues.

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9. We will be GDPR compliant and as transparent as possible whenever we can with people’s data.

By following the European Data Protection Board (EDPB) we are GDPR compliant which means we will not share your data with other parties.

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10. We will raise money for charity.

£1 from every sale of our cashmere socks went to The Eve Appeal which funds research and raises awareness on gynaecological cancer. We are delighted to have raised £20,000, so a massive thank you to all our customers that made this happen. Through sales of our sustainable bamboo scarf with our sister label ‘Pure Collection’, we raised £10,000 for another charity close to our hearts, CNCF. The Christina Noble Children’s Foundation is dedicated to serving the health, education and emotional needs of vulnerable children in Vietnam and Mongolia, who are at risk of exploitation, trafficking and violence.

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11. We will stop using plastic carrier bags in our shop.

Due to the huge pile up of plastic bags that we already had from way back, we have continued to use them in our shop so as to avoid them going in to landfill. We are close to having used them and can’t wait to introduce an environmentally friendly replacement.

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12. We will fly fewer garments.

We continue to prioritise sea over air as the preferred method of transport for our products

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14. We will provide a garments repair service.

As firm believers in slow fashion, we are starting to add repair kits to our garments, with the hope that within a year all our garments will have them attached.

From chatting with you, we know you are handy with a needle and thread, so our repair kit pouches will contain spare yarn and/or buttons depending on the style. This way you can love & keep your garments for longer.