Nice To Meet EWE
Who we are...
Woolovers is a British lifestyle brand Working quietly from our home in Burgess Hill, in the beautiful Sussex South Downs,
we have continued to expand our product offering of natural clothing, designing and selling
sustainable knitwear, woven and jersey clothing and accessories to our customers who
appreciate looking good and knowing they are shopping with an environmentally conscious
business.We have been designing and selling natural knitwear since 1989.
Through The Ages
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Our founders loved and lived in the country and they believed in the virtue of nature’s finest fibres such as cashmere, merino and lambswool and that there is no substitute for true and natural fibres that are durable, hypoallergenic, heat regulating and above all naturally biodegradable.
Thirty-two years later, we are still passionate about slow fashion that is natural and sustainable and our ethos is still to tread lightly on the planet. We continue to craft natural clothing, adding the comfiest of organic cotton, super warm yak hair and lightweight linens to our ever-growing collection along with homeware and garden accessories. We know that our customer appreciates the importance of looking great in the knowledge they are being planet-friendly.
Along the WoolOvers journey, we have brought other like minded apparel brands into our
group. Pure collection is the home of premium cashmere and much more, Roama is the home
of sustainable activewear and Thought produce fun and characterful sustainable socks.
What is Slow Fashion?
The movement of designing, creating and buying garments for quality and longevity, encouraging slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. This is why we work with suppliers who share our values.
Made For You
WoolOvers aims to produce quality clothing made from natural fibres that can be worn for seasons to come. We believe in creating essential styles that suit your lifestyle, with colourful, casual clothing that is perfect for walking the dogs, strolling along the beach, taking time out with friends and family, relaxing in the garden or lounging at home. Whatever you are doing you can be sure that you are doing it in comfort and style.
The Benefits of Natural
Natural fibres such as linen, cotton, wool and cashmere are hypoallergenic, hygroscopic (adjusting to your body temperature), breathable and durable and will last for many years. We have customers who have had their jumper for thirty years and it is still going strong. By wearing natural fibres you can be sure that you are not contributing to microplastics and that over time our yarns will biodegrade. Humans have worn natural fibres for thousands of years for good reason. We are very passionate about all of our high-quality natural yarns.