About WoolOvers

Who We Are

Woolovers is a British lifestyle brand working quietly from our home in Burgess Hill in West Sussex near the beautiful South Downs. We have been designing and selling natural knitwear since 1989.

Our founders loved and lived in the country and they believed in the virtue of nature’s finest fibres such as cashmere, merino and lambswool and that there is no substitute for true and natural fibres that are durable, hypoallergenic, heat regulating and above all naturally biodegradable.

Thirty-two years later, we are still passionate about slow fashion that is natural and sustainable and our ethos is still to tread lightly on the planet. We continue to craft natural clothing, adding the comfiest of organic cotton, super warm yak hair and lightweight linens to our ever-growing collection along with homeware and garden accessories. We know that our customer appreciates the importance of looking great in the knowledge they are being planet-friendly.

What is Slow Fashion?

The movement of designing, creating and buying garments for quality and longevity, encouraging slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. This is why we work with suppliers who share our values.

Made For You

WoolOvers aims to produce quality clothing made from natural fibres that can be worn for seasons to come.

We believe in creating essential styles that suit your lifestyle, with colourful, casual clothing that is perfect for walking the dogs, strolling along the beach, taking time out with friends and family, relaxing in the garden or lounging at home. Whatever you are doing you can be sure that you are doing it in comfort and style.

The Benefits of Natural

Natural fibres such as linen, cotton, wool and cashmere are hypoallergenic, hygroscopic (adjusting to your body temperature), breathable and durable and will last for many years. We have customers who have had their jumper for thirty years and it is still going strong. By wearing natural fibres you can be sure that you are not contributing to microplastics and that over time our yarns will biodegrade. Humans have worn natural fibres for thousands of years for good reason. We are very passionate about all of our high-quality natural yarns.

Would You Like Plastic With That?

Check your clothing labels as synthetic clothing such as nylon and polyester are disastrous to the environment. When you launder man-made synthetic fibres, tiny microfibres are released and drained from the washing machine, through wastewater plants and onwards. These fibres are 5mm or less and are a type of microplastic. They finally make their way into our oceans, then work their way along the food chain. Plastic can be found in fish, meat, honey, wheat and in human poop! We are literally eating plastic. Our mission is to keep microplastics out of our oceans.

Doing Our Bit

At Woolovers we constantly aim to make more planet positive moves. Our cotton is now all organic. Garment bags are compostable so you can compost them at home and all products are delivered to you in reusable paper bags. We say NO to plastic.

Colourful Life

Our new collection is out now, focusing on sustainable, slow fashion. Our colourful clothing is sure to give you a positive feeling and uplift your day to day mood while helping the planet in the process. When we make sustainable choices and say no to plastics we can be safe in the knowledge that together we are making a big difference to our lives and the planet.