Look Mum! I’m on TV!!

29 Nov 2016

As part of our rebrand, we’ve released our first-ever, branded TV ad in the Central- England TV region.

It is a big moment for us, and it heralds an exciting, new period for our brand, and our business.

We held internal screenings of the ad for our employees at our HQ last week and the response was fantastic! Lots of our employees have been asking: “Where did the ad begin?” and “What was the inspiration behind it?

Which got us thinking to way back when we were discussing the idea of a branded TV ad in the summer…

The idea that resonated the most with everyone came from one of our WoolOvers team, Martin. Martin made us all go “awwww” when he told how his young daughter especially loves hugs from her dad when he’s wearing one of our lovely, cashmere jumpers. She calls him “Cuddly Daddy!” We know, we know, too cute!

We began thinking about this lovely sentiment and how it goes to show that we have individual, special connections with knitwear, perhaps more than we do with any other piece of clothing.

screen-shot-2016-11-29-at-14-33-42

More than just knitwear” was born.

We worked closely with an agency developing the idea that our superb knitwear means so much more to our customers than simply just a sweater or a cardigan you pull on to keep warm.

Over time, wonderful, emotional scenarios unfolded and were developed, resulting in a fantastic ad full of warmth and realism.

We hope you enjoy watching it as much as we enjoyed making it, and it strikes a cord with you too.

If it does, why not tell us what your WoolOvers means to you in the comments below.

Did you love the styles in the ad? Why not get them?

To celebrate our ad’s launch, we’re giving someone the chance to WIN a £100 gift voucher to spend with us. That’s right, £100 to spend on anything you like at WoolOvers! You can use it for Christmas gifts, treats for yourself or perhaps even gift it to someone special (lucky them)!

Just go over to our Facebook page to find out how you can be in with a chance of winning this fantastic prize: https://goo.gl/o6Np5h

EDIT 07/12/16: Congratulations to Ellie Sutch who is the lucky winner of the gift voucher! Thanks to everyone who entered our competition, make sure you stay tuned for more fantastic woolly news and giveaways, coming soon!

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Terms & Conditions

  • This competition is only open to those based in the UK, excluding employees of WoolOvers and their immediate families, or anyone else professionally connected with the promotion.
  • The Prize – The prize is a £100 voucher which can only be redeemed online at WOOLOVERS.COM
  • This prize is non-negotiable, non-transferable and non-refundable. No cash alternative is available.
  • Gift Voucher T&C’s still apply. These can be found on our website.
  • The competition closes at midday on Wednesday 7th December (GMT)
  • Each entrant can only enter once – any additional entries won’t be counted.
  • Entrants must comply with the entry rules; like the video post, then comment with their favourite outfit from the advert. Any entrant not complying with this sequence won’t be eligible to win.
  • In the event of unforeseen circumstances beyond our reasonable control, we reserve the right to cancel, terminate, modify or suspend the prize draw competition or these terms and conditions, either in whole or in part, with or without notice.
  • Our decision is final. No correspondence will be entered into.
  • This competition is in no way endorsed, sponsored, administered by, or associated with Facebook. 
  • Facebook can not be held liable for anything related to the competition.
  • The prize must be claimed by the winner within 7 days of announcement or a new winner will be chosen.
  • The Winner will be chosen at random and announced after midday on the 7th December via Facebook.

 

Patricia Burton

I love your new warm commercial and the waterfall cardigan would be a welcome addition to my Woolovers wardrobe.

30 Nov 2016 15:18
WoolOvers

Hi Patricia, we're glad you like our advert! Make sure you enter the Facebook competition for your chance to win a £100 voucher! The link can be found just below the video! Good luck, The WoolOvers Team.

01 Dec 2016 09:59
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