It is a big moment for us, and it heralds an exciting, new period for our brand, and our business.
We held internal screenings of the ad for our employees at our HQ last week and the response was fantastic! Lots of our employees have been asking: “Where did the ad begin?” and “What was the inspiration behind it?”
Which got us thinking to way back when we were discussing the idea of a branded TV ad in the summer…
The idea that resonated the most with everyone came from one of our WoolOvers team, Martin. Martin made us all go “awwww” when he told how his young daughter especially loves hugs from her dad when he’s wearing one of our lovely, cashmere jumpers. She calls him “Cuddly Daddy!” We know, we know, too cute!
We began thinking about this lovely sentiment and how it goes to show that we have individual, special connections with knitwear, perhaps more than we do with any other piece of clothing.
“More than just knitwear” was born.
We worked closely with an agency developing the idea that our superb knitwear means so much more to our customers than simply just a sweater or a cardigan you pull on to keep warm.
Over time, wonderful, emotional scenarios unfolded and were developed, resulting in a fantastic ad full of warmth and realism.
We hope you enjoy watching it as much as we enjoyed making it, and it strikes a cord with you too.
If it does, why not tell us what your WoolOvers means to you in the comments below.
To celebrate our ad’s launch, we’re giving someone the chance to WIN a £100 gift voucher to spend with us. That’s right, £100 to spend on anything you like at WoolOvers! You can use it for Christmas gifts, treats for yourself or perhaps even gift it to someone special (lucky them)!
Just go over to our Facebook page to find out how you can be in with a chance of winning this fantastic prize: https://goo.gl/o6Np5h
EDIT 07/12/16: Congratulations to Ellie Sutch who is the lucky winner of the gift voucher! Thanks to everyone who entered our competition, make sure you stay tuned for more fantastic woolly news and giveaways, coming soon!
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Patricia Burton
I love your new warm commercial and the waterfall cardigan would be a welcome addition to my Woolovers wardrobe.
30 Nov 2016 15:18WoolOvers
Hi Patricia, we're glad you like our advert! Make sure you enter the Facebook competition for your chance to win a £100 voucher! The link can be found just below the video! Good luck, The WoolOvers Team.
01 Dec 2016 09:59