Behind the scenes… our Easter shoot

08 Mar 2018


Much as we love snuggling up and enjoying the crisp cold days of winter, this long cold March has got us all looking forward to the change of the season. Have no fear, spring is on the horizon and with it an extra dose of sunshine in the form of our Easter collection!

Soon you’ll be able to enjoy soft and lightweight knits, bright and beautiful colours, and all your favourite, 100% natural pieces. We’ve been busy shooting our fantastic, Spring’ 18 collection in a beautiful location next to the sea, a vibrant, creative and colourful city… visited by 8 million people every year… Can you guess where it is yet?


…oh! We do like to be beside the sea…

We chose Brighton & Hove (and its famous ice-creams) to illustrate our “Coastal Escape” theme. What a better spot to take brisk walks on the beach, sunny afternoons and great British style… Here’s an exclusive behind-the-scenes of the shoot.

WoolOvers shoot - Brighton pier

WoolOvers Womens Cashmere and Merino Chunky V Neck Jumper

WoolOvers Womens 100% Cotton Cable Front Jumper


After the hard work for everyone involved, it is so rewarding to see our new-season products brought to life!

WoolOvers 100% Cotton Moss Stitch Blanket

WoolOvers Womens Cotton Textured Boat Neck Jumper


Photos David Lopez, Lee Cooper and Murray Ballard

Merle Tibenham

Some beautiful colours & styles

12 Mar 2018 15:08
Cecile Urquhart

Really super new collection- well done - will definitely have a good long look and decide what to get - such a gorgeous choice.!!

27 Mar 2018 18:41
C theaker

I just love your jumpers, Classic warm jumpers good quality wool at a good price. For all ages. Wish I’d found you a lot sooner, Thank you woolovers I look forward to treating myself again to some more of your jumpers soon.

04 Apr 2018 19:53
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