We are on a mission

Polyester & acrylic are plastic. Everytime you wash these imitation fibres, tiny pieces of plastic are released into our water supply. Cashmere, Wool and Cotton naturally biodegrade. Help us keep plastic out of our oceans and atmosphere.

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Plastic is not fantastic

We have been making natural knitwear & more for 30 years.

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Natural fibres biodegrade

We only use natural fibres in our mens collection. Discover our new range.

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Put Your Foot In It

Discover our NEW range of natural sheepskin footwear.

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Time To Chill

Now your home can be natural too with our new home range.

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Complete your look

Add some colour on a dreary day with our new accessories.

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Take it easy

Softly does it in our luxurious Cashmere, Cotton and Merino Wool. Cosy cardigans, comfortable wraps, super-soft jumpers and more in our NEW lounge range.

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Welcome To the World of WoolOvers

Experts in quality knitwear for nearly 30 years. 

The softest cashmere, the comfiest cotton, the finest merino wool... we believe in doing it naturally. Jumpers and sweaterscardigans, polos and much more. We have the perfect outfit for every occasion. Luxurious loungewear, smart workwear, fun partywear and 100% natural classic knitwear for men and women that will never go out of fashion. Complete your outfit with colourful accessories, scarves, socks, hats and gloves.