New Knits & More

100% Natural knitwear, t-shirts, dresses and more.

Shop New In

Cashmere & Merino

Your favourite yarn. Everyday luxury you can afford.

Shop Cashmere & Merino

Baa-rmy For Wool


Made In Italy

Shop Linen

Holiday Wishlist


Welcome to the World of WoolOvers.

 Experts in quality knitwear for nearly 30 years. 

The softest cashmere, the comfiest cotton, the finest merino wool... we believe in doing it naturally. Jumpers and sweaters, cardigans, polos and much more. We have the perfect outfit for every occasion. Luxurious loungewear, smart workwear, fun partywear and 100% natural classic knitwear for men and women that will never go out of fashion. Complete your outfit with colourful accessories, scarves, socks, hats and gloves.